Scott Woolley is an Emmy Award-winning producer, serial entrepreneur, author, and co-host of the iDesign Lab Podcast with his partner in life, Tiffany Woolley. With a career that has lasted over four decades, Woolley has been involved in the most engaging aspects of media, entertainment, consumer brands, and intellectual property.
Woolley’s entrepreneurial journey began as a teenager working in his family business and later in the music industry with great names such as Led Zeppelin. Woolley started Woolley’s Fine Foods with his father in 1983 and opened gourmet grocery stores in 42 Florida locations. To reduce the boredom of waiting customers, Woolley pioneered in-store television networks, which started his career in the broadcasting business.
In 1992, Woolley formed Five Star Productions and brought the company to the forefront of the entertainment production industry with a staff of over 250 employees. During his time at the company, Five Star Productions produced over 1,400 television episodes in 23 television series, including Today’s Environment with Ed Begley Jr. and The Balancing Act on Lifetime channels, in addition to many live concert specials for the likes of Yanni, Deep Purple, and Dave Mason. For his work, Woolley received four Emmy awards, many industry accolades, and the Ernst & Young Entrepreneur of the Year award.
A skilled builder of brands, Woolley has launched consumer product companies in many different markets, including John Paul Pet, along with Paul Mitchell co-founder John Paul DeJoria, and Rock N Roll Tequila, co-founded with NFL Hall of Famer Dan Marino. He is also the author of five books on topics such as entrepreneurship, sales, and personal development.
At the moment, he runs three active companies and continues to write and share valuable insights gained over many decades with audiences all over the globe. Mentored by the best specialists in entertainment and business, he is still asked to speak at various events and participate in podcasts where he shares his experience of scaling businesses, closing deals, creating strong brands, and great business ideas.